his course offers a comprehensive overview of the field of marketing from a domestic and international viewpoint. Marketing analysis and segmentation, market research, types of consumers, 4Ps of marketing, advertising, selling, and careers in marketing are among the wide range of topics that will be discussed. Different aspects of advertising will be researched and evaluated that will include television, radio, print media, and the Internet. The emerging role that information technology plays within marketing will also be covered. Students will be required to “think critically” and draw conclusions based on different marketing situations.
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Marketing Assignments
Term Assignment:
Follow a Product
This assignment has students individually choosing a product that they are a fan of and writing about it each week as it relates to an aspect of marketing.
- Assignment & Weekly Rubric
- Week 1: Branding, Motives
- Week 2: Target Market
- Week 3: Product Strategy
- Week 4: Place Strategy
- Week 5: Pricing Strategy
- Week 6: Promotional Strategy
- Week 7: Summary
Introduction to Marketing
This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships.
- Unit Packet – Intro to Marketing
- Examples of Buying Motives
- Branding.PPT
- Branding
- Associations
- Creating a Slogan (tagline)
- Logos
- Hidden Messages – Logos
- Strategic Partnerships
- Strategic Partnership – makeup
- Sporcle – slogans
- Sporcle – logos1
- Sporcle – logos2
Target Markets
This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.
- Unit Packet
- Segmentation Variables
- Marketing Mix
- Create marketing plan
- VALS Framework
- VALS web site link
- VALS class discussion
Product Strategy
This unit looks at elements of a product/service’s product strategy.
Place Strategy
This unit looks at elements of a product/service’s place strategy.
- Place – Student Handout
- Teacher Place Strategy Lesson Plan
- Bangladesh Map
- Ben & Jerry’s Video
- Ritz Cracker
- Channel of Distribution – Nikon
- Store, Mall Design (Google Earth) PPT
- Hanover Mall – Large Map
- Convenience Store
Price Strategy
This unit looks at elements of a product/service’s price strategy.
- Price – Student Handout
- Pricing PPT
- Peanut Butter Comparison
- Apple – Ipod
- iTunes
- Land Rover
- Pen Example
- Charge for Class?
Promotion Strategy
This unit looks at elements of a product/service’s price strategy.
- Promotion – Student Handout
- Promotion Lesson Plans
- GoPro Vid with and w/out music
- Promotion Handout
- Promotion of School Events
- Advertising and Public Relations
- Magazine Activity
Boat & Camper OH
TV Log Assignment
Taste Test (Pepsi Challenge)
Sales Handout - Sales PPT
- Marketing of You
- Marketing of You Diagram
Market Research
The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.
- Market Research Student Handout
- Getting Customer Info (PPT)
- Focus Groups
- Market Research Handout from SBA
- Methods of Collection
Marketing Plans
Apply principles of creating marketing plans
Infomercials
YouTube links.
- Shamwow
- Slapchop
- Insanity (from web site)
- Mighty Putty
20th Century Consumerism
6-day lesson plan on U.S. consumerism linking historical themes within the U.S. and the world to the development of advertising and consumerism in the 20th century.
History of Coca-Cola (10 videos)
1 of 10:
2 of 10:
3 of 10:
4 of 10:
5 of 10:
6 of 10:
7 of 10:
8 of 10:
9 of 10:
10 of 10:
Marketing of You
- Your Image and Personal Brand
Projects
Culminating Marketing Plan Projects
Marketing Firm
Miscellaneous Lessons
Independent lessons that can be taught individually or stretched across a marketing topic.
- The Persuaders (PBS) 90 min vid. series
- PT Summer Business – Mkting Plan
- Define “cool” (lifecycle)
Miscellaneous Docs
Independent lessons & miscellaneous documents for the course.