Complete Student Marketing Handout
| Topic | Videos | |
| Week 1 | Choose a Product, Branding, Motives | Overview of Marketing Video (13:41) |
| Week 2 | Target Market | Target Market Video (9:25) |
| Week 3 | Product Strategy | Product Strategy Video (14:23) |
| Week 4 | Place Strategy | Place Strategy Video (14:38) |
| Week 5 | Pricing Strategy | Price Strategy Video (15:00) |
| Week 6 | Promotion Strategy | Promotion Strategy Video (13:07) |
| Week 7 | Summary | How to Build a Marketing Plan Video (7:14) |
Writing Assignments
Both articles are linked below:
- Assignment & Rubric – posted to turnitin.com by beginning of class on due date.
- Term 1: “Stella & Dot” Article
- “Term 2 “Go Pro Army” Article
Introduction to Marketing
This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships.
- Unit Packet – Intro to Marketing
- Examples of Buying Motives
- Branding.PPT
- Branding
- Associations
- Creating a Slogan (tagline)
- Logos
- Strategic Partnerships
- Strategic Partnership – makeup
- Hidden Messages – 30 Famous Logos
- 13 Famous Hidden Logos
- Sporcle – slogans
- Sporcle – logos1
- Sporcle – logos2
- Nike – Controversy
Target Markets
This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.
| 4Ps of Marketing Visual & Target Market |
Product Strategy
This unit looks at elements of a product/service’s product strategy.
Place Strategy
This unit looks at elements of a product/service’s place strategy.
- Place – Student Handout
- Teacher Place Strategy Lesson Plan
- Bangladesh Map
- Ben & Jerry’s Video
- Ritz Cracker
- Channel of Distribution – Nikon
- Store, Mall Design (Google Earth) PPT
- Hanover Mall – Large Map
- Convenience Store
- Supermarkets Inc. Video (19 video clips)
Price Strategy
This unit looks at elements of a product/service’s price strategy.
- Price – Student Handout
- Pricing PPT
- Peanut Butter Comparison
- Apple – Ipod
- iTunes
- Land Rover
- Pen Example
- Charge for Class?
Promotion Strategy
This unit looks at elements of a product/service’s price strategy.
- Promotion – Student Handout
- Promotion Lesson Plans
- GoPro Vid with and w/out music
- Promotion Handout
- Promotion of School Events
- Advertising and Public Relations
- Magazine Activity
- Boat & Camper OH
- TV Log Assignment
- Taste Test (Pepsi Challenge)
- Sales Handout
- Sales PPT
- Marketing of You
- Marketing of You Diagram
Market Research
The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.
- Initial OH – Market Research
- Market Research Student Handout
- Getting Customer Info (PPT)
- Focus Groups
- Market Research Handout from SBA
- Methods of Collection
- Sample Survey (surveymonkey)
Marketing Plans
Apply principles of creating marketing plans
Infomercials
YouTube links.
- Shamwow
- Slapchop
- Insanity (from web site)
- Mighty Putty
20th Century Consumerism
6-day lesson plan on U.S. consumerism linking historical themes within the U.S. and the world to the development of advertising and consumerism in the 20th century.
History of Coca-Cola (10 videos)
1 of 10:
2 of 10:
3 of 10:
4 of 10:
5 of 10:
6 of 10:
7 of 10:
8 of 10:
9 of 10:
10 of 10:
Marketing of You
- Your Image and Personal Brand
Miscellaneous
- Municipal Advertising
- Taste Test (product packaging)
- 20th century Marketing Technology/Social Media
Videos
- Define “cool” (lifecycle)