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Class ID: 26211105
enrollment password: marketing
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Marketing Syllabus 2020-2021

Complete Student Marketing Handout

Follow a Product Assignment

Ford Mustang Example 

  Topic Videos
Week 1 Choose a Product, Branding, Motives Overview of Marketing Video (13:41)

Branding/Consumer Motives Video (11:49)

Market Research Video (10:00)

Week 2 Target Market Target Market Video (9:25)
Week 3 Product Strategy Product Strategy Video (14:23)
Week 4 Place Strategy Place Strategy Video (14:38)

Place Strategy Video – physical layout (9:24)

Week 5 Pricing Strategy Price Strategy Video (15:00)
Week 6 Promotion Strategy Promotion Strategy Video (13:07)
Week 7 Summary How to Build a Marketing Plan Video (7:14)

Writing Assignments

Both articles are linked below:

Introduction to Marketing

This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships.

 Target Markets

This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.

Persuaders (2004) – 60 min.

4Ps of Marketing Visual & Target Market  

Product Strategy

This unit looks at elements of a product/service’s product strategy.

Place Strategy

This unit looks at elements of a product/service’s place strategy.

Price Strategy

This unit looks at elements of a product/service’s price strategy.

 Promotion Strategy

This unit looks at elements of a product/service’s price strategy.

Market Research

The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.

Marketing Plans

Apply principles of creating marketing plans

Infomercials

YouTube links.

 20th Century Consumerism

6-day lesson plan on U.S. consumerism linking historical themes within the U.S. and the world to the development of advertising and consumerism in the 20th century.

History of Coca-Cola (10 videos)

1 of 10:
2 of 10:
3 of 10:
4 of 10:
5 of 10:
6 of 10:
7 of 10:
8 of 10:
9 of 10:
10 of 10:

Marketing of You

Miscellaneous

  • Municipal Advertising
  • Taste Test (product packaging)
  • 20th century Marketing Technology/Social Media

 Videos

Story of Content (43 min)

Real Value Video

  • Define “cool” (lifecycle)

Jay Z documentary (42:40 min)

Marketing

Updated on 2020-08-29T18:05:48+00:00, by 6prbkd.