Marketing Introduction (Handout) – Syllabus

2018Follow a Product (weekly assignment, due dates, Ford Mustang example)

Follow a Product Assignment  – weekly assignments due for Term 1. If class doesn’t meet on due date, the assignment will be due at the beginning of the next class. If you are absent when an assignment is due, you can provide it at the next class you are present. Late Assignments will not be accepted unless prior arrangement is made.

Topic
Week 1 Choose a Product, Branding, Motives
Week 2 Target Market
Week 3 Product Strategy
Week 4 Place Strategy
Week 5 Pricing Strategy
Week 6 Promotion Strategy
Week 7 Summary

**Term 1 Writing Assignment: “Stella & Dot”

Both articles are linked below:

Introduction to Marketing

This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships.

Computer Lab:

Hidden Messages – 30 Famous Logos

13 Famous Hidden Logos

Sporcle – slogans

Sporcle – logos1

Sporcle – logos2

Nike – Controversy

 

 

 Target Markets

This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.

Persuaders (2004) – 60 min.

4Ps of Marketing Visual & Target Market

Product Strategy

This unit looks at elements of a product/service’s product strategy.

Place Strategy

This unit looks at elements of a product/service’s place strategy.

Price Strategy

This unit looks at elements of a product/service’s price strategy.

 Promotion Strategy

This unit looks at elements of a product/service’s price strategy.

Market Research

The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.

Marketing Plans

Apply principles of creating marketing plans

Infomercials

YouTube links.

 20th Century Consumerism

6-day lesson plan on U.S. consumerism linking historical themes within the U.S. and the world to the development of advertising and consumerism in the 20th century.

History of Coca-Cola (10 videos)

1 of 10:
2 of 10:
3 of 10:
4 of 10:
5 of 10:
6 of 10:
7 of 10:
8 of 10:
9 of 10:
10 of 10:

Marketing of You

Miscellaneous

  • Municipal Advertising
  • Taste Test (product packaging)
  • 20th century Marketing Technology/Social Media

 Videos

Story of Content (43 min)

Real Value Video

  • Define “cool” (lifecycle)

Marketing – Fall 2018

Updated on 2018-09-05T18:26:31+00:00, by 6prbkd.