Personal Finance Syllabus 2020-2021
Complete Student Marketing Handout
| Topic | Videos | |
| Week 1 | Choose a Product, Branding, Motives | Overview of Marketing Video (13:41) Branding/Consumer Motives Video (11:49) Market Research Video (10:00) |
| Week 2 | Target Market | Target Market Video (9:25) |
| Week 3 | Product Strategy | Product Strategy Video (14:23) |
| Week 4 | Place Strategy | Place Strategy Video (14:38) Place Strategy Video – physical layout (9:24) |
| Week 5 | Pricing Strategy | Price Strategy Video (15:00) |
| Week 6 | Promotion Strategy | Promotion Strategy Video (13:07) |
| Week 7 | Summary | How to Build a Marketing Plan Video (7:14) |
Writing Assignments
Both articles are linked below:
- Assignment & Rubric – posted to turnitin.com by beginning of class on due date.
- Term 1: “Stella & Dot” Article
- “Term 2 “Go Pro Army” Article
Introduction to Marketing
This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships.
- Unit Packet – Intro to Marketing
- Examples of Buying Motives
- Branding.PPT
- Branding
- Associations
- Creating a Slogan (tagline)
- Logos
- Strategic Partnerships
- Strategic Partnership – makeup
- Hidden Messages – 30 Famous Logos
- 13 Famous Hidden Logos
- Sporcle – slogans
- Sporcle – logos1
- Sporcle – logos2
- Nike – Controversy
Target Markets
This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.
Product Strategy
This unit looks at elements of a product/service’s product strategy.
Place Strategy
This unit looks at elements of a product/service’s place strategy.
- Place – Student Handout
- Teacher Place Strategy Lesson Plan
- Bangladesh Map
- Ben & Jerry’s Video
- Ritz Cracker
- Channel of Distribution – Nikon
- Store, Mall Design (Google Earth) PPT
- Hanover Mall – Large Map
- Convenience Store
- Supermarkets Inc. Video (19 video clips)
Price Strategy
This unit looks at elements of a product/service’s price strategy.
- Price – Student Handout
- Pricing PPT
- Peanut Butter Comparison
- Apple – Ipod
- iTunes
- Land Rover
- Pen Example
- Charge for Class?
Promotion Strategy
This unit looks at elements of a product/service’s price strategy.
- Promotion – Student Handout
- Promotion Lesson Plans
- GoPro Vid with and w/out music
- Promotion Handout
- Promotion of School Events
- Advertising and Public Relations
- Magazine Activity
- Boat & Camper OH
- TV Log Assignment
- Taste Test (Pepsi Challenge)
- Sales Handout
- Sales PPT
- Marketing of You
- Marketing of You Diagram
Market Research
The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.
- Initial OH – Market Research
- Market Research Student Handout
- Getting Customer Info (PPT)
- Focus Groups
- Market Research Handout from SBA
- Methods of Collection
- Sample Survey (surveymonkey)
Marketing Plans
Apply principles of creating marketing plans
Infomercials
YouTube links.
- Shamwow
- Slapchop
- Insanity (from web site)
- Mighty Putty
20th Century Consumerism
6-day lesson plan on U.S. consumerism linking historical themes within the U.S. and the world to the development of advertising and consumerism in the 20th century.
History of Coca-Cola (10 videos)
1 of 10:
2 of 10:
3 of 10:
4 of 10:
5 of 10:
6 of 10:
7 of 10:
8 of 10:
9 of 10:
10 of 10:
Marketing of You
- Your Image and Personal Brand
Hide Simple Social Buttons
Include this page in lists of pages
- Document