Personal Finance Syllabus 2020-2021

Complete Student Marketing Handout

Follow a Product Assignment

Ford Mustang Example 

 TopicVideos
Week 1Choose a Product, Branding, MotivesOverview of Marketing Video (13:41)   Branding/Consumer Motives Video (11:49) Market Research Video (10:00)
Week 2Target MarketTarget Market Video (9:25)
Week 3Product StrategyProduct Strategy Video (14:23)
Week 4Place StrategyPlace Strategy Video (14:38)   Place Strategy Video – physical layout (9:24)
Week 5Pricing StrategyPrice Strategy Video (15:00)
Week 6Promotion StrategyPromotion Strategy Video (13:07)
Week 7SummaryHow to Build a Marketing Plan Video (7:14)

Writing Assignments

Both articles are linked below:

Introduction to Marketing

This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships.

 Target Markets

This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.

Persuaders (2004) – 60 min.

4Ps of Marketing Visual & Target Market 

Product Strategy

This unit looks at elements of a product/service’s product strategy.

Place Strategy

This unit looks at elements of a product/service’s place strategy.

Price Strategy

This unit looks at elements of a product/service’s price strategy.

 Promotion Strategy

This unit looks at elements of a product/service’s price strategy.

Market Research

The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.

Marketing Plans

Apply principles of creating marketing plans

Infomercials

YouTube links.

 20th Century Consumerism

6-day lesson plan on U.S. consumerism linking historical themes within the U.S. and the world to the development of advertising and consumerism in the 20th century.

History of Coca-Cola (10 videos)

1 of 10:
2 of 10:
3 of 10:
4 of 10:
5 of 10:
6 of 10:
7 of 10:
8 of 10:
9 of 10:
10 of 10:

Marketing of You

 Hide Simple Social Buttons

Include this page in lists of pages

N.B. This page can still appear in explicitly created menus (explain more)

  • Document

Personal Finance (need to modify)

Updated on 2021-08-15T11:15:21+00:00, by 6prbkd.